Event toolbox
with Sasha Chagina
A structured guide to running events to come back to.
A hands-on presentation is followed by a mini-discussion session between participants to bounce ideas, hear each other’s feedback and connect. A round table Q&A session concludes the workshop. Workbook is included.
How to start, adjust as you grow, and run offline events that people want to come back to.
This interactive workshop takes you from the essentials of planning a functional event to creating a community of people around it that will become your best ally.
You will learn about mechanics and tools to help you run in-person events for up to 25 people and will take home a printed workbook to design your first (or your next) event.
Workshop Outline
Foundation
Finding your event’s formula: format, target audience and value that will set your event apart.
People
Who is your audience, where to meet them and how to earn their trust.
Planning
Assets inventory, initial investment estimate and research.
Price
Setting the initial price, adjusting the price and introducing it to your customer.
Marketing
From bringing in your first customers to getting your events all sold out.
Customer experience
Plan communication before, during and after your event.
Location
Mechanics to set up a space where it’s easy for people to interact, learn and feel welcome.
Prototyping
Put your ideas to test and learn from the feedback.
Day of event checklist
Tools to stay calm and in control when things don’t go as planned.
Your next event
Plan and organise recurring events.
Hospitality - the secret sauce
Design events people want to come back to.
March 21st 10:00-13:00
This workshop is for you
if you want to
Learn about nuts and bolts of events organising.
Organise your own course or workshop
Organise team events for your company that will bring people closer together.
Build community around your events.
About lecturer:
Sasha Chagina is an artist and the founder of the Creative Coffee Chat community. She has organised 50+ events for creative professionals in Prague over the last 4 years. She gained her initial experience at organising events first as an art college lecturer and then as an assistant at the Automotive News Europe international conference.
She started regular discussions for Prague creatives in 2022, the initial meetings grew into a community with an events offer ranging from workshops to city walks, discussions, community gatherings, on stage presentations, drawing sessions and online events.
Space: Vice Versa Academy
Event space located in the heart of Prague 7’s art-district area.
Coffee & snacks are included
March 21st 10:00-13:00
Join the waiting list
If you can’t make it on available date join the waiting list and we will keep you informed when the next dates will be scheduled!