Event toolbox

with Sasha Chagina

How to start, adjust as you grow, and run offline events that people want to come back to.

This interactive workshop takes you from the essentials of planning a functional event to creating a community of people around it that will become your best ally.

You will learn about mechanics and tools to help you run in-person events for up to 25 people and will take home a printed workbook to design your first (or your next) event.

Join the waiting list

Our next workshop is scheduled for September 2026. Join the waiting list and we will let you know when tickets are on sale.

Feedback from our first run

“A very qualitative workshop brought with a lot of care and passion. A good selection of information, interchanged with anekdotes that made us laugh while learning and moments of interaction. Input from participants was valued and there were plenty of opportunities to exchange with fellow organisers. Great guidance throughout from Creative Coffee Chat as well as Vice Versa Academy. The physical guidebook is incredible.”

— Roxane from Tufting Prague

“The Event Toolbox workshop had lots of little tips and details which helped me see the important areas of running events that i had overlooked. I had no idea how helpful it would be to discuss with a group of people also running events, for empathy, clarity and to not feel so alone. The workbook is super helpful and I now feel able to work through an event I've been having difficulty with, thank you.”

— Lydia from Prague Literary Calendar

“Great content, great atmosphere and very thoughtful approach by Sasha and Debbie. I also appreciate the space for sharing thoughts and questions with others.”

— Betty Davidová

This workshop is for you

if you want to

Learn about nuts and bolts of events organising.

Organise your own course or workshop

Organise team events for your company that will bring people closer together.

Build community around your events.

Workshop Outline

Foundation

Finding your event’s formula: format, target audience and value that will set your event apart.

People

Who is your audience, where to meet them and how to earn their trust.

Planning

Assets inventory, initial investment estimate and research.

Price

Setting the initial price, adjusting the price and introducing it to your customer.

Marketing

From bringing in your first customers to getting your events all sold out.

Customer experience

Plan communication before, during and after your event.

Location

Mechanics to set up a space where it’s easy for people to interact, learn and feel welcome.

Prototyping

Put your ideas to test and learn from the feedback.

Day of event checklist

Tools to stay calm and in control when things don’t go as planned.

Your next event

Plan and organise recurring events.

Hospitality - the secret sauce

Design events people want to come back to.

Take home with you

a printed workbook

40 pages, 11 chapters, tools and exercises to structure your event planning

100% human made, no information in this workbook was Googled or Chat GPT’d. It all comes exclusively from the human brain of its author and her personal experience of organising events for the last 10+ years.

Workshop author:

Sasha Chagina is an artist and the founder of the Creative Coffee Chat community. She has organised 50+ events for creative professionals in Prague over the last 4 years. She gained her initial experience at organising events first as an art college lecturer and then as an assistant at the Automotive News Europe international conference.

She started regular discussions for Prague creatives in 2022, the initial meetings grew into a community with an events offer ranging from workshops to city walks, discussions, community gatherings, on stage presentations, drawing sessions and online events.